Keep in mind that your credit card information is retained on your account by the vendor. Norton or any other company will usually try to say that auto-renewal is a convenience to you. This is true but did you know that you are paying for this convenience?
Your next question is something along the lines of, “How am I paying for this convenience?” Besides what I just said there is another cost. Many times the same product is advertised for sale on the vendor’s site at a LOWER price than what you are being renewed at. I’ll say that again with different words. The vendor renews your subscription at a higher price than what they sell to other customers.
I have my own story about this. My son and I share the same Norton account for Norton Security. I have it on my computer and he has it on his. He selected the auto-renewal option and I was paying for it being the good father that I am. About 3 months ago I noted a $90 charge from Norton on my credit card. I looked into this and noticed that my software was automatically renewed. I checked Norton’s website and noticed that they were selling the same software for about ½ the price. I initiated an online chat with a Norton representative and after about 10 minutes he agreed to reduce my renewal to the lower price. Needless to say, I also deselected the auto-renewal option.
Recently a client of mine from Forest Hills in Queens, NY was having a problem with her Norton Security program. It required an intervention from Norton who remotely addressed the problem. I noticed that her account was auto renewed for $80. Their website had it for about ½ the price again. I mentioned this to the person I was speaking with and my client got a credit on her credit card for the difference.
So what does this tell you? Don’t select the auto-renewal option. And if you are worried that you will forget to renew when your security protection expires, fear not. You will be getting a combination of emails, popups and perhaps other notices to renew starting about a month before your security protection is due to expire. So you will not forget to renew. Just make sure that you are renewing at the lowest price the vendor is selling it for. You also may find a better security product and at a better price as well.
So who here that is reading this and has selected the auto-renew option will deselect the auto-renewal option?
If you wish to know more about auto renewal or other technology issues I can be reached at (917) 572-3468 or email me at firstname.lastname@example.org .
And remember you can get my blog and newsletter right to your inbox by filling out the form below.